Small businesses find themselves in a unique and difficult situation, as they need to find a way to stay relevant in fields with larger competitors, but with fewer resources. Some businesses manage to not only survive, but thrive, with unique offerings and top-tier customer service. However, the issue is that you still need a way to communicate these facets to your audience, and Google Ads may be the key way to do so. Here are some potential benefits for small businesses that employ Google Ads.
When it comes to managing your digital marketing in the UAE, while you do may be doing an effective marketing job of projecting a good image of your company and brand, that’s not the only thing that impacts it. Outside controversies in your industry or negative publicity may create a problem for your online reputation, and the last thing you want to do is have your marketing efforts negated by bad press. Here are some things you can do to try and effectively manage your online reputation.
The UAE has skyrocketed to become a digital powerhouse in a short amount of time, which means plenty of opportunity for businesses here. Experts note that the UAE is now actually beating out countries like the United Kingdom in terms of percentage of connected devices, and it’s estimated that the e-commerce market in the country is going to hit $17.8 billion by 2020, which will be roughly 45.6 percent of the entire Middle East market.
Identifying your audience
Before working on advertising and marketing initiatives, small business owners in the UAE need to spend time figuring out exactly what social networks their audience is using in order to reach them. For several important consumer segments, that would be Instagram. At the start of 2018, there were approximately 2 million Instagram users in the UAE, a number that is expected to rise at a faster rate than other countries.
When talking about SEO, your first step should be to draw a line between your website’s SEO and your SEO strategy. The two are different and deserve (and demand!) individual attention.
According to a recent study by Hootsuite, the UAE is one of the top 3 countries in internet penetration. That is thanks to 65% internet penetration, 115 million active mobile-based social media users, and over 323 million mobile connections! At the same time, a research conducted by Go-Gulf towards the end of 2017 confirms that the UAE leads the MENA countries in video penetration – with 71% internet users in the region accessing videos daily; and that is just the tip of the iceberg.
Beyond Nutrition had a website built and hosted on Wix, but DIY website builders and tools were negatively impacting their digital ROI. bfound reengineered their online presence with conversion-optimized landing pages and targeted digital advertising campaign to convert the company’s audience, in both English and Arabic.
Every month, we try to bring you a slice of the bfound life. This week, we’re on to something fun!
So you already have a website but feel that you’re not getting enough juice out of it? The internet is flooded with optimization tips and techniques, making it difficult to find a starting point. We help businesses of all sizes (and from all industries) with their online presence, and we’ve decided to help you out by sharing our secret recipe to optimizing websites, for improved performance.
Adriatic Kitchens partnered with us to take over their Google paid search campaigns, generating over 30 lead calls per month.