bfound Blog

Digital Marketing Strategies That Will Take UAE Businesses From 2019 To 2020

With Expo 2020 around the corner, the completion of Amazon’s acquisition of Souq and the ramping up of marketing by platforms like Noon and Namshi, the UAE is now primed for a new digital boom. Internet and mobile device penetration in the UAE are at a globally recognized high and promise to synergize marketing efforts if leveraged sensibly. The iron is hot, and it is time to strike. The only question now is: What’s your plan?

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Account Based Marketing Demystified!

If you haven’t heard about it before, Account-Based Marketing (ABM) is a marketing strategy that takes the concept of picking a niche to the extreme. It doesn’t target a whole marketing segment as usual, instead, it targets specific high-value high-opportunity accounts that can bring on much more revenue and reputation to the company. One of the things that makes it very attractive as a marketing strategy is it allows a very high level of personalization. Since you’re targeting individual accounts, you can craft your offering and your approach to provide these clients with solutions that perfectly address their pain-points. Allowing you to set higher price points and increasing the probability of them signing up for what you have to offer.

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Conversational What? Conversational Marketing You Say?

A satisfying customer experience is the lifeblood of any SMB. It’s what keeps customers coming back to the business again and again, and it’s what encourages them to refer their family and friends too. And a bad customer experience can drag the most successful business to the ground. What does that have to do with conversational marketing? and what is conversational marketing to begin with? that’s what we’ll explore next.

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The Why, What and How of Google Ads for SMBs [Bonus Whitepaper Included]

Small businesses find themselves in a unique and difficult situation, as they need to find a way to stay relevant in fields with larger competitors, but with fewer resources. Some businesses manage to not only survive, but thrive, with unique offerings and top-tier customer service. However, the issue is that you still need a way to communicate these facets to your audience, and Google Ads may be the key way to do so. Here are some potential benefits for small businesses that employ Google Ads.

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