If you haven’t heard about it before, Account-Based Marketing (ABM) is a marketing strategy that takes the concept of picking a niche to the extreme. It doesn’t target a whole marketing segment as usual, instead, it targets specific high-value high-opportunity accounts that can bring on much more revenue and reputation to the company. One of the things that makes it very attractive as a marketing strategy is it allows a very high level of personalization. Since you’re targeting individual accounts, you can craft your offering and your approach to provide these clients with solutions that perfectly address their pain-points. Allowing you to set higher price points and increasing the probability of them signing up for what you have to offer.