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Tarek Refa

Account Based Marketing Demystified!

If you haven’t heard about it before, Account-Based Marketing (ABM) is a marketing strategy that takes the concept of picking a niche to the extreme. It doesn’t target a whole marketing segment as usual, instead, it targets specific high-value high-opportunity accounts that can bring on much more revenue and reputation to the company. One of the things that makes it very attractive as a marketing strategy is it allows a very high level of personalization. Since you’re targeting individual accounts, you can craft your offering and your approach to provide these clients with solutions that perfectly address their pain-points. Allowing you to set higher price points and increasing the probability of them signing up for what you have to offer.

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Conversational What? Conversational Marketing You Say?

A satisfying customer experience is the lifeblood of any SMB. It’s what keeps customers coming back to the business again and again, and it’s what encourages them to refer their family and friends too. And a bad customer experience can drag the most successful business to the ground. What does that have to do with conversational marketing? and what is conversational marketing to begin with? that’s what we’ll explore next.

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The Why, What and How of Google Ads for SMBs [Bonus Whitepaper Included]

Small businesses find themselves in a unique and difficult situation, as they need to find a way to stay relevant in fields with larger competitors, but with fewer resources. Some businesses manage to not only survive, but thrive, with unique offerings and top-tier customer service. However, the issue is that you still need a way to communicate these facets to your audience, and Google Ads may be the key way to do so. Here are some potential benefits for small businesses that employ Google Ads.

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Taking Control Of Your Online Reputation

When it comes to managing your digital marketing in the UAE, while you do may be doing an effective marketing job of projecting a good image of your company and brand, that’s not the only thing that impacts it. Outside controversies in your industry or negative publicity may create a problem for your online reputation, and the last thing you want to do is have your marketing efforts negated by bad press. Here are some things you can do to try and effectively manage your online reputation.

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How To Set The Right Digital Marketing KPIs For Your Business

The UAE has skyrocketed to become a digital powerhouse in a short amount of time, which means plenty of opportunity for businesses here. Experts note that the UAE is now actually beating out countries like the United Kingdom in terms of percentage of connected devices, and it’s estimated that the e-commerce market in the country is going to hit $17.8 billion by 2020, which will be roughly 45.6 percent of the entire Middle East market.

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Instagram is Calling for Local Businesses in UAE

Identifying your audience

Before working on advertising and marketing initiatives, small business owners in the UAE need to spend time figuring out exactly what social networks their audience is using in order to reach them. For several important consumer segments, that would be Instagram. At the start of 2018, there were approximately 2 million Instagram users in the UAE, a number that is expected to rise at a faster rate than other countries.

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