Typically, when we think of brands that feature heavily on social media, it is the B2C companies that come to mind first. It is rare to hear stories of a technology or a mining company crushing it on Facebook or Twitter.
In fact, at bfound, we create the majority of our own inbound marketing leads from social media campaigns. A couple of years ago we relied on cold calling, but we’ve optimized our campaigns through months of trial and error resulting in a strong inbound funnel of relevant leads.
There is a huge opportunity to earn leads through B2B social media and here is how: