With more than 270 million people using Arabic to communicate online, Arabic is one of the internet’s top 5 languages and represents 5.2% of all internet users worldwide.

Typically, when we think of brands that feature heavily on social media, it is the B2C companies that come to mind first. It is rare to hear stories of a technology or a mining company crushing it on Facebook or Twitter.

In fact, at bfound, we create the majority of our own inbound marketing leads from social media campaigns. A couple of years ago we relied on cold calling, but we’ve optimized our campaigns through months of trial and error resulting in a strong inbound funnel of relevant leads.

There is a huge opportunity to earn leads through B2B social media and here is how:

You read about it and you feared it. You knew this was coming and it has happened. Instagram has rolled out ‘Hidden Likes’ count in the UAE. You can still see who has liked a post, just not a total figure adding up the number of times it’s been double tapped.

How many followers can you get me?

This is a question that often comes up when we talk about digital marketing for social media. The correct answer to this question is: don’t know, don’t care.