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social media marketing

How to Create a B2B Media Campaign

Typically, when we think of brands that feature heavily on social media, it is the B2C companies that come to mind first. It is rare to hear stories of a technology or a mining company crushing it on Facebook or Twitter.

In fact, at bfound, we create the majority of our own inbound marketing leads from social media campaigns. A couple of years ago we relied on cold calling, but we’ve optimized our campaigns through months of trial and error resulting in a strong inbound funnel of relevant leads.

There is a huge opportunity to earn leads through B2B social media and here is how:

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