You read about it and you feared it. You knew this was coming and it has happened. Instagram has rolled out ‘Hidden Likes’ count in the UAE. You can still see who has liked a post, just not a total figure adding up the number of times it’s been double tapped.

How many followers can you get me?

This is a question that often comes up when we talk about digital marketing for social media. The correct answer to this question is: don’t know, don’t care.