With more than 270 million people using Arabic to communicate online, Arabic is one of the internet’s top 5 languages and represents 5.2% of all internet users worldwide.
A steadily growing number of Arabic speaking internet users and overall growth in the MENA region’s population is contributing to an increase in the demand for high-quality Arabic digital content.
Facebook, Instagram, Google Ads and many more want to connect users with content that will resonate and engage with them. However, most Dubai based companies and their digital marketing partners default to English in their creatives, copy and targeting. This creates a massive gap in which Arabic speaking internet users are unable to find digital content in their primary language.
As a result, digital content created and promoted in Arabic is not exposed to the intense digital competition that is customary with English digital content - making Dubai's (and the UAE's) Arabic speaking audience segment a gold mine of unexplored digital marketing possibilities. Realizing this gap, digital advertising platforms are incentivizing Arabic digital marketing by offering low rates for Arabic language marketing campaigns.
For those companies that do decide to take the risk and begin offering content and advertising in Arabic, there are a few challenges that they should be aware of:
- Ensure you use a trusted, professional translation service. Or ideally have an Arabic speaking employee who can check the quality and tone of language to match the brand’s requirements.
- Pay attention to your target audience. Arabic has many (vastly different) regional dialects and not all of them are widely understood or used in day-to-day communication. If in doubt, Modern Standard Arabic is your best bet and it is the closest to Classical Arabic (Fusha) which is understood by almost all Arabic speakers.
- Make sure you have an appropriate landing page for marketing campaigns in Arabic. So you’ve created an Arabic language Facebook campaign - that’s great. But where are you bringing your users to? If the answer is to an English website, you might need to rethink your strategy. Consider having an Arabic language option on your website, or an Arabic landing page at the very least.
Companies making the decision to create Arabic landing pages and websites to complement their Arabic campaigns will also have to consider working on their SEO.
If you would like to find out more about Arabic language marketing and how it might benefit your business, please get in touch with us today for a no-obligation consultation or meeting. bfound has been offering our clients Arabic advertising services, social media content and copywriting since 2018 and we would love to share our insights with you.