It is Breast Cancer Awareness month again and businesses across the UAE are going pink if not black and orange for Halloween. Next month we’ll have everything from National Day to White Friday. Then Christmas and New Year. For people working in the digital industry, days like these are trends. And a trend is money in the bank if used right!
We’ve talked about it a few times and you can find it in the ‘Free Tools’ section on our website. It is probably the only digital presence scanner on the internet that gives you a full diagnostic scan of your website, listing and complete digital presence, without trying to sell you a yacht in the ads.
Ever wondered why your digital marketing just won’t work? The money-spending part seems to work just fine, but the money-making part won’t kick in. Halloween is coming up, but we think you might be spooking your customers around the year. Let’s get started!
As a business owner in the UAE, you’ve probably realized that nothing beats digital marketing. You’ve probably also realized that you need to distribute your digital marketing budget between Social Media (Facebook/Instagram) and Google.
By 2020, 50% of all online searches and 30% of all website sessions will be conducted using voice search. How does this work and what does your business need to stay on the map? At bfound, we’ve got your back.
With Expo 2020 around the corner, the completion of Amazon’s acquisition of Souq and the ramping up of marketing by platforms like Noon and Namshi, the UAE is now primed for a new digital boom. Internet and mobile device penetration in the UAE are at a globally recognized high and promise to synergize marketing efforts if leveraged sensibly. The iron is hot, and it is time to strike. The only question now is: What’s your plan?
Did you know that 94% of the companies operating in the UAE are SMBs and 74% of them are struggling to find new customers because of inadequate online presence?
If you haven’t heard about it before, Account-Based Marketing (ABM) is a marketing strategy that takes the concept of picking a niche to the extreme. It doesn’t target a whole marketing segment as usual, instead, it targets specific high-value high-opportunity accounts that can bring on much more revenue and reputation to the company. One of the things that makes it very attractive as a marketing strategy is it allows a very high level of personalization. Since you’re targeting individual accounts, you can craft your offering and your approach to provide these clients with solutions that perfectly address their pain-points. Allowing you to set higher price points and increasing the probability of them signing up for what you have to offer.
A satisfying customer experience is the lifeblood of any SMB. It’s what keeps customers coming back to the business again and again, and it’s what encourages them to refer their family and friends too. And a bad customer experience can drag the most successful business to the ground. What does that have to do with conversational marketing? and what is conversational marketing to begin with? that’s what we’ll explore next.
One of the main factors that set SMBs (Small and Medium Businesses) apart from large scale enterprises is the need for rapid growth from one side and having limited resources from the other side. All while competing, in some or all targeted market segments, with companies that are more established, with more budget and stronger reputation.