Small businesses find themselves in a unique and difficult situation, as they need to find a way to stay relevant in fields with larger competitors, but with fewer resources. Some businesses manage to not only survive, but thrive, with unique offerings and top-tier customer service. However, the issue is that you still need a way to communicate these facets to your audience, and Google Ads may be the key way to do so. Here are some potential benefits for small businesses that employ Google Ads.
Relatively Swift Results
One thing that you hear a lot about digital marketing for small businesses is leveraging SEO. There is some truth here, especially when it comes to ranking in local searches. However, even effective SEO campaigns require time to really yield a result. By comparison, Google Ads makes it far easier to rank higher by focusing on multiple keywords.
Cost Control
Budgeting is essential when it comes to small business success, and some digital marketing initiatives can rack up costs faster than you expect. This isn’t the case when it comes to Google Ads. With complete control over how much you spend and how, you never need to worry about going over budget. You can control things down to how much you want to spend per click and per day, or let Google’s automation take care of things if you have a little more room to work with.
Ease of Use
We mentioned SEO before, but when it comes to learning SEO, there’s a lot of different sources of information out there, some of which run contradictory to each other. Google Ads, by comparison, are a lot easier to both set up and maintain. This is due to the fact that not only is there only one single platform everyone is working on, but that putting together materials is a lot less complex. This may be a good fit for businesses that want to start digital marketing, but doesn’t have a lot of time on their hands.
Interested in learning more? We’ve put together a comprehensive guide on Google Ads with exclusive UAE market data and insights. Download our whitepaper below and get started!
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